- April 19, 2002, PRESS RELEASE
Shrink sleeves represent a tremendous development opportunity, with particularly strong growth prospects in the beverage, health & beauty, pharmaceutical, and household chemical segments, where they are gaining market share from other labelling methods.—AWA BV
AMSTERDAM, NETHERLANDS—Alexander Watson Associates (AWA) BV says its AWAreness Report, "Shrink Sleeve—Market & Technology Review," is now available. According to AWA, "This new AWAreness Report evaluates current and future trends in ["sleeving," a] dynamic new segment of the packaging and labelling market."
Says the firm: "The variety of available labelling technologies continue to expand, and sleeving is today the fastest-growing decorated method—increasing at a rate in excess of 20 percent per annum. Packaging engineers and designers value this technology as a product differentiator, as well as for its 360-degree graphic possibilities, its ability to cover almost any shape of container, and its additional functional and security qualities." AWA adds, "Shrink sleeves represent a tremendous development opportunity, with particularly strong growth prospects in the beverage, health & beauty, pharmaceutical, and household chemical segments, where they are gaining market share from other labelling methods."
"An international market research and marketing consultancy whose specialization and expertise in label market extends over many years and provides a unique database of marketing information," AWA says it's offering the AWAreness Report for Euro 1500. Additional copies are available for Euro 300.
Contact Alexander Watson Associates in Europe at:
Koningin Wilhelminaplein 13
1.02.04 (Tower 1, 2nd flr. ste. 4)
P.O. Box 69035
1060 CP Amsterdam
+31 (0) 20 676 2069 (tel); +31 (0) 20 676 2375 (fax)
In the United States:
AWA Alexander Watson Associates/GRFI Ltd.
400 E. Randolph, Ste. 700
Chicago, IL 60601
312/856-1444 (tel); 312/856-0025.