NPES and VDMA Issue Joint Study

Published: June 15, 2017

RESTON, VA | NPES The Association for Suppliers of Printing, Publishing and Converting Technologies and VDMA, the Mechanical Engineering Industry Association of Germany (Verband Deutscher Maschinen- und Anlagenbau), Frankfurt, Germany, announce the availability for purchase of the joint comprehensive study, “Worldwide Market for Print 2.0: Global Opportunities in Packaging” (WWMP).

A team of consultants from The Economist Intelligence Unit, the business information arm of The Economist Group and provider of country intelligence, worked closely with a joint task force of NPES and VDMA member companies to conduct the most comprehensive research and analysis to date on the global print packaging market for this first ever co-produced study by NPES and VDMA.

According to the new study, total world packaging revenues grew from $231 billion ($US) in 2011 to $245 billion in 2016, and between 2016 and 2020 print packaging global revenues are projected to grow by 17% or $41 billion to $286 billion in 2020. Notably in 2016, 79% of total global print packaging revenues was concentrated in the top five markets comprised of the US, China, Japan, Germany, and the UK. However, the largest share and fastest pace of future growth will be seen in emerging nations, primarily in the Asia-Pacific region.

The study says the accelerated growth of emerging markets remains the dominant trend and driving force behind the print packaging industry outlook, due to rising middle classes and fast-growing incomes and urbanization. Regionally, Asia-Pacific is the largest market projected to grow to $130 billion by 2020, compared to North America projected to reach $90 billion and western Europe forecast to reach $52 billion.

All subcategories of print packaging will grow at rates of 3%–5% CAGR, (compound annual growth rate) with corrugated print packaging enjoying the highest share of the global packaging market at $101 billion in 2020, though demonstrating the slowest rate of growth at 3.5% in 2016–2020. Flexible print packaging will be the fastest growing segment at 5.7% average annual pace to post revenues of $73 billion in 2020. The study says specific country markets across developed and emerging economies will experience varying rates of growth in all subcategories, to include folding cartons, labels and tags, and other segments such as direct print on metal and rigid plastics.

NPES president Thayer Long says, “We are tremendously pleased with the ongoing partnership forged with VDMA to continue to expand the “Worldwide Market for Print” study series, and to concentrate on the global growth potential existing in all packaging categories for the benefit of our respective members….”

The study is now available for purchase for $3,000 (US) or €3,000.

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