- August 29, 2013
Mary Cooper, VP of Account Management at Perception Research Services Intl. (PRS), will describe to attendees the five changes that have recently transformed the world of packaging and shopper marketing, and how they will affect innovation in the paperboard packaging industry.
Tim Bohrer, owner of Pac Advantage Consulting, will discuss a peer-reviewed study commissioned by PPC that demonstrates that weight comparisons of various package substrates are insufficient for describing differences in environmental impact.
PPC president Ben Markens says, “Understanding the future of shopper marketing, responding effectively to environmental claims, and tracking how our industry is perceived by up-and-coming packaging designers are valuable topics. I am confident our attendees will return to their offices brimming with new insights.”