- March 05, 2013, Debbie Donberg
“With new brands entering the market every day, vintners are competing for customers’ attention at the shelf,” said Matt Rompala, business development manager–Wine & Spirits, Avery Dennison Label and Packaging Materials. “Having visually defining labels, such as Cherry Wood and Birch Wood, can help differentiate at shelf, creating a powerful brand presence.” He says the additions of the Cherry Wood and Birch Wood facestocks address the market demand for all-natural, rustic-appearing quality textures.
Company says other substrates added to the wine portfolio—Fasson 60# Uncoated Litho Wet-Strength 100% post-consumer waste (PCW), Fasson 50# Uncoated Litho Wet-Strength 100 percent PCW and Fasson 60# Royal White Wet-Strength—address market demand for white, paper-faced items. The Uncoated Litho Wet-Strength 100% PCW facestocks are said to be ideal selections for brands focused on sustainability.
Each of the new facestocks, except for Cherry Wood, is paired with the Fasson AT20N all-temperature adhesive and a PET recyclable liner. Fasson Cherry Wood is coupled with the Fasson S692N general-purpose adhesive and PET liner. All facestocks are available with alternative adhesives or liners upon request.