75 Years for tesa

Published: June 01, 2011

CHARLOTTE, NC | Company officials of tesa tape report this year marks the 75th anniversary of the first tesa-branded product being produced and made available by parent company Beiersdorf, Hamburg, Germany.

The brand got its name when Beiersdorf Co. held a contest among its employees to suggest brand names for its adhesive tape line. A secretary, Elsa Tesmer, submitted the word “tesa,” which represented a combination of letters within her name.

The brand name was legalized, and the first tesa-branded product, tesa Klebefilm, a transparent film-backed tape, hit the market in 1936.

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