Avery Forms RFID Unit

Published: December 01, 2004, By Edited by Deborah Donberg

PASADENA, CA — Avery Dennison Corp. has formed a business unit dedicated to the manufacturing and marketing of low-cost RFID inlays and tags. The division will leverage the company's existing distribution system by marketing the inlays and tags to its label converter customers, who supply p-s labels to diverse end-user markets.

“As we shift our RFID activities from a business venture mode to implementing our high-speed, low-cost manufacturing strategy, we continue to be enthusiastic about the excellent long-term growth opportunities of RFID,” reports Avery Dennison chairman and CEO Philip M. Neal. “We see our emerging RFID business as [our] largest long-term growth opportunity.”