- October 23, 2012
HOUSTON, TX | ExxonMobil Chemical has introduced Label-Lyte 52LLC210 film, a new lightweight oriented polyolefin film that offers excellent converting characteristics, conformability, and flexibility for pressure-sensitive label (PSL) applications. Robust and clear, the conformability and squeezability of Label-Lyte 52LLC210 film enables brand owners to enhance point-of-sale impact, encouraging consumer “pick-up.”
The conformability of Label-Lyte 52LLC210 film allows high quality tailored designs that reduce wrinkling and darting of the labels, even after the container is repeatedly squeezed. The film is compatible with multiple print technologies including metalized inks, hot stamp and cold foil decoration, and displays excellent clarity and gloss for an enhanced “no-label” look.
The film is engineered to improve overall output with consistent web handling, reduced curl and die cutting advantages. Excellent “layflat” and high speed matrix stripping help optimize film speed, lower scrap rates and reduce reworking of labeled containers.
“This new conformable film delivers consistent performance throughout the entire life cycle of the product,” said Kevin Frydryk, global labels films market development manager, ExxonMobil Chemical Films Business. “Brand owners can set apart their products and boost point-of-sale impact by choosing different shaped containers, knowing the end-user can repeatedly squeeze them without damaging the label.”
This Label-Lyte film is well suited for a wide range of market segments including health and beauty care, household products, beverages, canistered or bottled food, and automotive applications requiring exceptional label appearance. A multi-functional PSL labeling solution, Label-Lyte 52LLC210 film reduces material consumption, and as a polyolefin, is recyclable through existing polyolefin recycling channels.