- March 02, 2012
Mondi reports its approach today is on innovation and puts the customer at the center of strategic orientation. The corrugated portfolio
comprises three clearly defined product lines: ECO, for efficient material use and waste reduction to help conserve natural resources; EASY, for convenience and easy handling combined with excellent design; and SMART for outstanding solutions with intelligent features.
"With this new approach, we're offering a greater number of products with increased added value and backing that up with the necessary service support," says Thomas Ott, CEO of Mondi Corrugated Packaging. "To accomplish that, we've strengthened the role of product development, and we're cooperating with the customer more closely and at different levels. We've created a central database for information-sharing among plants and regions, and a platform for ongoing innovation activities.”
Products are said to be better suited for branding purposes and provide a higher degree of differentiation.