Bobst Die-Cutter Aiding Growth at Affinity

REDDITCH, UK | Folding carton manufacturer Affinity Packaging has invested in technology from Bobst to streamline processing at its plant and enhance customer service. Affinity says the investment in a NOVACUT 106 E Autoplaten die-cutter is part of a long-term strategy to grow and expand the business into new markets and opportunities, while ensuring the quality and turnaround requirements of customers excel. 

Affinity machine operator Lee Blackwell, operations director Anthony Mould, and managing director Chris Dew

Affinity Packaging specializes in bespoke packaging and printing for a wide range of market sectors, from initial design concept through to final product. Chris Dew, Affinity managing director, says, “This new asset acquisition marks the next stage of our plans to take Affinity Packaging to a higher level in the market. For the past four years, we have focused on building the foundations to a sound, robust business by continually investing in our people, products, and equipment. This has been highly successful, demonstrated by a significant increase in turnover and employee numbers—during the past 12 months we have created 12 new jobs in the region. We are now in a great position to enhance our levels of customer service even further by providing a faster turnaround and quality that exceeds our customers’ expectations. The industry is moving incredibly fast and we want to be in a leading position where we can maximize the potential of the opportunities being presented to us.”

The NOVACUT 106 E Autoplaten die-cutter is said to offer high-precision cutting and minimize the need for manual intervention, driving efficiency along the processing line and ensuring consistent quality to optimize the return on investment. Able to process 8,000 sheets/hr, it features a range of unique Bobst capabilities that have been incorporated to optimize machine uptime while delivering higher net output and highly accurate results.

Lee Alton, area sales manager, business unit sheet fed, Bobst UK & Ireland, says, “Affinity Packaging is committed to a continuous program of investment to support company growth. We are proud to play a part in helping them to achieve their goals and respond to their customers’ diverse needs by providing them with the technological capabilities and innovation to succeed.”

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