- February 08, 2012
WEST CHESTER, OH | The Color-Logic process, which produces decorative effects on metallic substrates or with metallic ink, recently was chosen by two European firms launching a new microflute board product with printable metallic film. The product, marketed as MirriNor, is a joint venture between Smurfit Kappa and Celloglas, combining Celloglas Mirri Bio Film with Smurfit Kappa T-Flute.
In bringing MirriNor to market, the partners chose the Color-Logic process because of its ability to create striking decorative effects on metallized substrates. The MirriNor product is targeted at brand managers in the luxury goods and gift pack markets, who can performance-engineer their packaging while removing cost because of the light weight of the board as well as the ease with which it can be printed.