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Senior marketer and brand enthusiast This email address is being protected from spambots. You need JavaScript enabled to view it. leverages years of experience in....more

2018 Predictions

Now that we’ve finished our goals and plans for 2018 and beyond, I thought I’d share some of my industry predictions.

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Brand Reputation on the Line?

Dealing with rumors, mishaps, or plain misinterpretations.

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Positioning Your Brand

Claiming many attributes is not how you position your brand in a competitive marketplace.

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Marketing Report How-To

Here's the fun way to pull together data for a marketing report and convert it into knowledge to provide information that allows an organization to make better decisions.

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What's Your Value Proposition?

Does your "Unique Value Proposition" separate your company, its products, and services from the competition?

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Pokémon: Reinventing the Category

"Voice of Customer" behavior research translates into dedication, time, and money, but it will reveal the potential for true innovation.

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The Power of the Secret Sauce: Keeping the Proprietary Part of Your Product Proprietary

How can you promote your product without divulging information about what makes your equipment or process better?

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Structuring an Effective Sales Conference, Pt. 2

Here's how to align your sales conference with measurable objectives and staff it with the proper support to result in an excellent company investment that achieves revenue targets.

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How to Structure an Effective Sales Conference

Planning a sales conference can result in significant benefits for sales, marketing, service, and executive teams as well as sales growth.

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Plateau in Sales Revenue?

Having sales growth is invigorating, but every company reaches a revenue plateau. Recognize when adjustments must be made to offset an unavoidable flat line.

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