- March 05, 2006, pffc-online.com
MORGAN HILL, CA—Alien Technology Corp. launches a RFID solution with HP for retail, consumer packaged goods, automotive and aerospace, transportation, defense, and pharmaceutical customers. The offering is designed to help manage inventory with greater efficiency and supply chain visibility.
Under terms of the agreement, the new Gen2 EPCglobal-compliant Alien ALR-9800 Enterprise Reader and Alien tag products will be implemented by HP Services worldwide. Alien and HP will also engage in joint marketing and sales activities.
“We believe customers will be able to recognize significant benefits from the synergy of Alien’s and HP’s respective RFID offerings,” says Susan Pearson, VP Alliances, Alien Technology Corp. “We look forward to working closely with HP to support RFID adoption and improve customers’ returns on their RFID investments.”
A new reseller agreement between the two companies covers all Alien RFID readers and tags, including the new Gen2 EPCglobal-compliant Alien ALR-9800 Enterprise Reader and Alien’s battery-assisted passive (BAP) hardware for cold chain management and environmental monitoring. The agreement also includes the educational services of the Alien RFID Academy.
“HP and Alien Technology are offering customers comprehensive and cost-effective solutions that address a broad range of business applications,” says Frank Lanza, worldwide director, RFID Services, HP. “As an RFID solutions provider, HP is already familiar with the challenges, trials, compliance and full-scale RFID implementations in our own supply chain, and with Alien we have an expanded offering to bring to our customers.”