Marketing Links

PFFC's Reach is Qualified & Comprehensive


We know your advertising dollars are limited, so PFFC has provided the most comprehensive reach in one publication. Whether you want to market to printers or converters of flexible or paperboard packaging, narrow web and label products, unprinted rolls or sheets, or other converted products, PFFC offers qualified subscribers in your target market:

  • Flexible Packaging
  • Tapes, Labels & Tags
  • Unprinted Rolls or Sheets
  • Folding Cartons
  • Corrugated Products
  • Sanitary Products
  • Other Non-Packaging Converted Products
  • Benefit: With only one publication, you will reach a broad range of qualified subscribers in your target audience.

    PFFC Delivers Your Marketing Message To Qualified & Targeted Decision-Makers


    PFFC’s finely tuned circulation reaches executives and leaders within converting and package-printing organizations. A total of 95.8% of subscribers are converting executives, R&D/design/technical, production/engineering and purchasing personnel.2

    • PFFC offers the industry’s largest circulation of converters—allowing you to reach the largest audience for your products.3
    • PFFC reaches the industry’s largest narrow web market (24 in. or less) to give you the most penetration in this specialized niche.3
    • PFFC Has Award-Winning Editorial & Design
      That Sets It Apart From The Rest


      Don’t just advertise anywhere, advertise with PFFC and get noticed! PFFC recently won two awards for editorial content and design.

      • 2008 Publication of the Year | Awarded by Printers’ National Environmental Assistance Center (PNEAC) for the September 2007 “Green Converting” issue.
      • 2008 Best Redesigns | Award of Excellence for 2007 Redesign | Awarded by Awards for Publication Excellence (APEX).
      • PFFC Generates Leads, Providing Accountability & Return On Investment


        PFFC takes the value of advertising to a new level. The exclusive PFFC Lead Generation Program offers advertisers a new dimension of accountability by providing high quality, timely, measurable, and actionable leads.

        PFFC Bridges The Gap Between Print & Online


        PFFC is not only committed to bringing its editorial excellence to its print product, but also extends this expertise through its online portfolio. Our newly redesigned website, www.pffc-online.com, features useful product categories to search for industry-relevant information, better user navigation, and new opportunities for advertising, offering the comprehensive information and functionality that visitors come to expect.

        Website Traffic Is Driven
        By Magazine Content & Readership


        Our website, www.pffc-online.com is the most highly visited publication website in the industry, according to Trafficestimate.com, a completely independent, unsponsored, web traffic measurement firm. Website traffic is generated by:

        • High magazine readership where subscribers visit
          www.pffc-online.com for industry information.
        • Search results that yield pertinent and useful content.

        • More People Turn To PFFC’s Website
          Than Its Competitors’

          Estimated visitor sessions over a 30-day period*

          • 16,300 | www.pffc-online.com
          • 9,700 | www.convertingmagazine.com
          • 4,500 | www.packageprinting.com
          • Benefit: Completely unsponsored, uninfluenced data proves PFFC is one of the most trusted and useful sources of information, thereby providing your sales message with high visibility to your target market.


            Sources: ¹Paper, Film & Foil Converter On-line Reader Preference Study; 2PFFC BPA Worldwide circulation statement, June 2008; 3BPA Worldwide circulation statements, June 2008, for PFFC, Converting, Label and Narrow Web, Flexible Packaging, and Package Printing. *Trafficestimate.com, Sept. 2, 2008.

Industry Links

  • Flexo Cleaners.com: Environmentally friendly, chemically superior flexographic ink cleaners.
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