Featured Stories
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Tension: The First Thing We Must Get Right
Web tension is arguably the most important parameter for any web process. Tension is the first thing we must get right. -
Principles of Narrow Web Slitting
For those veterans in the slitting-winding community, this commentary is not necessarily new information, but reviews are always good too. -
Recyclability & Circularity Consumers Support Sustainable Brand Packaging
Sustainability has never been more central for the printing and packaging industries.
News | New Products
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Hong Kong PrintPack Fairs Open in April
Jointly organized by the Hong Kong Trade Development Council and CIEC Exhibition Company (HK) Limited, the two PrintPack Fairs will be April 27-30, 2024 at AsiaWorld-Expo
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BioEmitter®- Keeping Corrosion and Rust at Bay in Enclosed Spaces
One of the most important missions of Cortec® Corporation, a global leader in the corrosion protection industry, is environmental responsibility.
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Fedrigoni Names New Commercial Senior Vice President, Chief Marketing Officer
Fedrigoni — the world’s leading manufacturer of specialty papers, premium self-adhesive materials, RFID and connected solutions
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SEI integrates Vetaphone on new Labelmaster KyoJet
SEI Laser Converting is based in Buja in the northeast corner of Italy.
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Former Division of the Knox Woolen Mill in Camden Acquired
Edward H. Best Company has been acquired by Windward Ventures LLC, a Maine-based investment group.
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Miraclon and BOBST reinforce strategic partnership
Miraclon and BOBST have reinforced their strategic partnership, with Miraclon named as the plate technology partner in BOBST’s new Competence Center in Atlanta.
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Anderson & Vreeland announces the expanded role of Tyler Thomas as National Sales Manager - U.S.
Anderson & Vreeland, a prominent manufacturer and distributor of flexographic print technologies, equipment, and consumables, is pleased to announce the expanded role of Tyler Thomas as National Sales Manager - U.S.
Expert Advice
Brewery's Color-Logic Packaging Increases Sales
- Published: March 20, 2013
WEST CHESTER, OH | Wold Top Brewery—a craft brewery in the Yorkshire Wolds of England—recently chose the Process Metallic Color System from Color-Logic to produce packages that make their brand stand out on store shelves. According to brewery co-owner Gill Mellor, “The package designed by Color-Logic increased our gift sales by one-third in the 2012 Christmas season and elicited favorable comments from retailers and customers alike. Just looking at the pack, everyone assumes we have a gold foil box.”
Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.
Commenting on the project, Color-Logic Director of Sales and Marketing Mark Geeves said: “Brand and product managers large and small are using the Color-Logic process to differentiate their products from competitors in the marketplace. Several recent marketing studies indicate that 80 percent or more of purchasing decisions are made in the store, based on shelf appeal. We are pleased at the increased sales volume Wold Top Brewery realized using our design and production technology.”
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